Audience addressed - the audience is a concrete group, they do exist. has more power than the writer to affect a piece. Feedback, writer tailors to audience. You may run the risk of stereotyping or over-generalizing your audience or marginalizing other audiences (queer theorists). Rhetoric-minded.
Audience invoked - your audience is ficitonalized, you're writing to who you think will read your stuff, based on what the writer needs/hopes for a piece, audience has no say in what the writer makes. Assuming what your audience wants to hear is an example of this, like "sex sells, so I'll write erotica"
Pedagogy - theories and methods of teaching
Audience - your readers, (why does this have to be a small group? everybody can potentially encounter your piece)
Audience Addressed and Audience Invoked are two schools of thought about writing. They shouldn't be polarized, because in the real world audiences and writers work together, nothing is written in a vaccuum. Genre affects this as well. You're not going to rip out your favorite part in your manuscript because Joe Schmoe says so. But you will re-write the snot out of a paper if your professor tells you to so you'll get an A.
[Also, I'm cold and hungry and I locked my keys in my room]
supplementary article - the writer as an audience
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