A sponsor of literacy, according to Deborah Brandt, according to me, is an influencing factor, for better or worse, on a person's ability to read and write.
Everyone else is still typing so I'm going to elaborate on that:
These factors, for the most part, are individuals or organizations that have something to benefit from their influence. For example, teachers get a paycheck for teaching kids the alphabet. Libraries stay in existence by loaning out books. Schools need to prove their kids can read and write in order to get funding. Companies need to teach their employees their jargon and methods of communication so they can be efficient. Etc.
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